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Analysis of industrial dehumidifier and domestic dehumidifier in China

jiu0 edited on2017-05-28 04:53:23 91 views

Analysis of industrial dehumidifier and domestic dehumidifier in China
China's industrial dehumidifier and domestic dehumidifier present situation is that China's industrial dehumidifier is based on the domestic market, its sales accounted for 60% of the total domestic sales, sales ratio of more than 90%. The market for domestic dehumidifiers has not really developed. Sales and domestic machines are similar, are in a relatively passive situation.
The sale of industrial dehumidifier is not optimistic. Many units and places need to use dehumidifiers, but they don't know much about the products and haven't put them into the scope of purchase.
There are very few bidding items for the dehumidifier, and the customers need to take the initiative to dig. They need "curve" marketing, and even the dehumidifier is only used as a matching product to ration users.
Consumer groups of industrial dehumidifier:
1., the product demand is not complicated, as long as it can satisfy the dehumidification, but the sensitivity of the price is higher;
2. is the strong strength unit and some research institutes and other institutions, higher performance requirements of the machine, the price is a secondary consideration.
In the domestic production enterprises, the dehumidifier is an earlier time to enter the field of dehumidifier enterprises, and GREE, green, and other rapid growth began in recent years. Many large enterprises take account of various factors, such as market maturity, consumer price acceptance and so on, and voluntarily gave up the domestic market.
Brand pattern
Have not formed the scale and brand enterprise dehumidifier industry, 2010 sales revenue of more than billion enterprise few, most of the enterprise sales income is 20 million yuan, the brand pattern is still only a prototype.
There are two main reasons for the formation of this situation. First, the smaller market demand has affected the development of the industry.
The dehumidifier industry market capacity of less than 2 billion yuan, the domestic market is very little, in the absence of market demand for the products of the enterprises do not pay enough attention, dehumidifier can only become a subsidiary of small products, and professional dehumidifier enterprises do not have enough strength to promote.
Two is the dehumidifier product category is various, the application domain is also complex, causes the sale channel to be chaotic, simultaneously each kind of product demand quantity is relatively few, this also for the enterprise in the promotion and the sale causes the big difficulty.
From the short-term development trend of dehumidifier, this situation will continue for a long time.
Although the domestic market demand in the past two years has increased rapidly, but the absolute quantity of market demand is still limited, it is difficult for many powerful brands to intervene, and the leading brand can not be formed naturally.
But after all, as a subdivision of the market, dehumidifier industry market and profit margins are still exist objectively, so it will still attract new brands continue to enter.
Product features
There are two main types of dehumidifier enterprises, one is domestic and commercial dehumidifier, and these enterprises have obvious advantages in technology and domestic and international sales channels.
The two is to industrial enterprises, industrial temperature and humidity air conditioning units and technological content of products of these enterprises is relatively high, and sales channels mainly to the project, which is the traditional commercial air-conditioning business the biggest resources.
Upstream matching
There are two main types of compressors used in dehumidifiers: reciprocating and rotor. Because of its technical threshold is not high, the general reciprocating compressor and rotary compressor enterprises are able to produce, so the supply of many manufacturers, almost all manufacturers involved, but a large amount of small amount of problems.
The supply of dehumidifier compressor is more seasonal, and the monthly supply is concentrated in June to October each year, while other months are less and more dispersed. Therefore, compressor suppliers will generally be the production of dehumidifier compressor and air-conditioning compressor staggered.
Difference between dehumidifier and air conditioner:
Many users will ask: "air conditioning can not dehumidification?" After the air-conditioning, the dehumidifier has become redundant?"
In fact, this is a consumer misunderstanding, the main function of air conditioning is cooling and heating, with independent dehumidification function of the air conditioner can dehumidification, but dehumidification is small, dehumidification slow.
In the southern part of the rainy season, the temperature is low, most of the time is below 20 degrees Celsius, when the air conditioner dehumidifier blowing cold air, the more dehumidification, the more cold, people feel quite uncomfortable.
In addition, because the air conditioner is fixed only in local small area dehumidification, more important is the load conditioning machine during dehumidification increased several times, not only the large power consumption of the compressor, also damaged, shorten the service life of the machine.
Therefore, the air conditioner should not be used instead of dehumidifier.

url:http://www.aneave.com/analysis-of-industrial-dehumidifier-and-domestic-dehumidifier-in-china
published on:20170522 09:07:40 guangzhou

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category: Dehumidifier

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